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Why not a WYSIWYG HTML editor?

At the end of the day Markdown is just an intermediary shorthand for the eventual output, originally HTML; and HTML is actually standardized. If you’re not going to use the Markdown syntax, then wouldn’t an HTML editor that hides all the HTML do the job?

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Actually, you’re right. The only thing people actually need is a good WYSIWYG editor; the format is probably uninteresting to the end user. Though there is a case to be made for using an open, well-documented format (whether it be Markdown or HTML or something else), since without this openness third-party developers would have trouble in developing and customizing their own exporters.

Well, if you’re suggesting HTML (or XML) for that job, then maybe it’s time to resurrect XLST instead of using Pandoc… (https://en.m.wikipedia.org/wiki/XSLT)

There would still be a lot of moving parts on the table. What to do with all these HTML files? How do I link them together? How do I get those files to a hosting provider? Where do I handle global styling? For the content creating itself a WYSIWYG editor would be fine, but there's more to the process. I'm also guilty of the builder mentality. It's just a fun project to work on and it benefits at least on other person :)

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