If there was a decent WYSIWYG editor (like Typora) bundled with Pandoc with a myriad of customizable export options, included with a bunch of high-quality themes and templates, while also having a one-click service to upload to a server for static serving, then I don’t see why not. Maybe the technology stack is not the problem, it’s the presentation of it that makes non-tech people gawk at the complexity.
Though the biggest problem with this stack is that everything breaks down when you’re doing anything serious with images or layouting.