When I was the class representative in a class action law suit, during the deposition the very first thing the lawyer defending the company we were suing opened with "I want to assure you that you will continue to receive the very best service, and we will take no actions against you for exercising your rights. If you feel this is not being honored reach out to me directly. We take this very seriously." and handed me their card. Then we got down to the deposition.
For me personally them taking that action against me would have been a win win as it would have majorly increased my payout. This was a car dealer so I would just go to another mechanic. Or buy out of state. For google? I'd need to move some files and update a few companies on my address, I have alternate factors on the things I care about anyway.