Steam is a money printing machine, I don't think they have a money problem
Heck, Microsoft followed exactly the same trajectory some years earlier, to the extent that their operating system is still synonymous with the idea of a desktop PC outside of the US (which I understand leans heavily towards the Mac, somehow). Their position is showing signs of crumbling only after multiple years of neglect and outright self-damage to their OS. The stability of a monopolist position locked in early is sometimes greatly understated.