Good point, it is an important distinction to be made but I did mean over priced. One company charged me (ripped me off) $500 for 3 "unique" logo and business card concepts. They had a very good rating and feedback on the site and looked trustworthy. I paid them, 4 hours later they provided me 3 stock images (which I traced to iStock) with my contact info on it. The stock images they used were also totally unrelated and generic. When I complained the response I got was "You paid for 3 concepts and we delivered." So I emailed the CEO of the company and it turns out the guy I was dealing with was the CEO! Lessons to be learned.