The “hook” is the worst part. It’s so hard to start a conversation from nothing and get it to stick in a meaningful way. People like to joke that those who treat Twitter like a dating app are misusing it, but I think it’s a better analog for real world dating than most things.
Once you build a sufficiently big group of mutuals on Twitter and get to know them a little bit without the pressure of relationship expectations, sparks seem to happen so much more naturally and organically just as they might in a workplace or school setting.
I don’t have much hope for online dating in its current form unless it gets to a level of AI invasiveness like in that one Black Mirror episode. Gatling gun dating just isn’t fun or effective.