When I bought it, I was just looking for a sleeker and more ergonomic keyboard with a split design, but the ability to easily reconfigure every key on the layout brought a new meaning to the word "ergonomic" for me.
It means that when a particular motion or shortcut that I frequently use is puts too much strain on my hands, I can simply change the layout to make the keys more natural too use. And it's just an overall incredibly well made product.