Ask HN: How do you market your new B2B SaaS platform?

I haven't read it yet, but Gabriel Weinberg of DuckDuckGo has written a book titled "Traction: How Any Startup Can Achieve Explosive Customer Growth" where he explores different channels.

Here's some video content: https://youtube.com/playlist?list=PLpNwgXYhL09_afXgVjigb_kqx...

Content marketing like wild to keep cost of acquiring new customers low as possible, mainly.

To the point where they become topical authorities.

Customers searching anything vaguely related to their topic get an article on the first page of the results.

not an expert but the most straightforward way seems to be: identify potential leads on linkedin, contact them there or coldmail them with stuff like hunter.io+lemlist