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But wallets can be swapped all the time, even moment to moment.

Each time you are adding more immutable data to the Blockchain, which cannot be undone. Each of your identities - to which all of your digital content is tied - is permanently associated with that ID.

So if you just have throw-away wallets, how do you use that with your content? You cannot "own" your content if you keep having to abandon wallets to get a fresh advertising ID. And if you keep several different compartmentalized wallets around, as soon as you move something from one to the other or use a different wallet with the same login, you have permanently and irredeemably linked those identities.

Yeah but at that point it’s up to the user. There’s a way to stay anonymous but just like anything relating to privacy, users have to be well informed about their risks and mitigations to be able to manage their data effectively.

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