the reason why the Hilton clip is so strange is because it makes explicit that we're basically in a world where exchange value is entirely divorced from use value. They're not actually comparing their monkey pictures.

Imagine you walk into a room and two people have a conversation and they're comparing their newly generated ssh keys they've bought for millions and printed out on a piece of paper and they're laughing and having a good time and act normally. You'd think you have walked into a horror movie where your neighbors have been replaced by aliens, or an episode of the twilight zone