Facebook gets redesigned
facebook.com
facebook.com
Edited to add: Several people replied to me saying "But some of us DON'T want to see a big chronological list!" Well, yeah, I said in my original post that I realized this. And in fact you already had the option to see only "Top news" instead of "All posts." What bugs me is the one-size-fits-all version that has now been imposed on everybody. Why is FB allergic to allowing different users to interact with their data in the way those users want?
I think this way they're trying to improve the "keep-alive" of relationships between you and people on your friend lists by showing you more valuable content, which in turn will lead to higher engagement (eg. likes/comments/etc), which in turns keeps relationships going through interactions, which in turn keeps you coming back to Facebook. And that obviously is a good thing for Facebook.
But I'm thinking along the lines of a more cynical user, as in, I realize FB is a huge timesuck, I've probably friended more people than I consider friends in real life, I should get off the computer more, etc etc., and so I appreciate the way that FB shows me the updates of people who I'm most interested in.
Does it bother me that I don't know the criteria? Not really, in the same way that I'm not bothered that I don't know the details of PageRank. But I'm guessing FB makes its judgment based on how much I chat with a certain person, interact with their updates and walls, and browse/stalk their profile. If that's the case, their "Top Updates" has been right on the mark.
I end up spending less time than I have to to see the "news" that I'm most interested in. If I log onto FB later and see that the Top UPdates largely remain the same, then I am satisfied to log back out for the day. At the same time, I'm more engaged with Facebook as a user because I'm always seeing things that I care about, even if some of them are half a day old. Strangely, this curation saves me time from FB yet fulfills FB's mission to keep me on its site, as I'd be less enthusiastic in coming back of 7 out of 10 items in my default news feed were drek.
And yes, you can say that I should maintain my friend list better and silence/unfriend the users that I don't care about...but if FB does a good job of that (the silencing part) without me needing to go through another options menu, I don't have any complaints.
If the things they're saying aren't (regularly) of value, they wouldn't be on my list.
In cases where de-friending a person has no real-life consequences (i.e. they're not a close friend, either in proximity or emotionally), then FB's curation saves you a little of that tedious cleanup. In cases where it is awkward to defriend someone because you have a real-life connection to them, the curation may save you from having to manually silence their updates.
I can only think of one case where I had to manually perform these silencing actions, and it was with a friend who is a good real life friend and who I communicate on FB regularly, but who has decided to make his wall a constant stream of his political beliefs. Otherwise, I'm pretty happy with the convenience that FB's curation performs in auto-ignoring the people that I tend to ignore (but not necessarily dislike).
There's one more important aspect to this. Sometimes, a FB friend who isn't normally in your Top feed will appear because something he/she posted has gotten a lot of activity/likes. This is not so dissimilar to a place like HN, where the well-liked submissions of people I've never met are prominently visible to me. This kind of social aggregation would not happen in a situation where you've decided to shut out all people that you've decided a priori have and will have nothing of interest to you.
Control. Facebook is free, so it IS NOT FOR YOU. It's for advertisers. The fact that there is little advertising on FB at the moment does not disprove this. Wait until the Super Bowl or the US Presidential election next year.
It's the long game.
UPD: Ah, the silent downvote.
Basically what you're missing out on is "subscribing" to non-friends a-la-Twitter, horrible page layouts, numerous bugs, and way too many options and configurations.
No Facebook, I do not want to manage my friends as if this is some kind of war room. Stop it.
And someone please let Zuck know that we're not in 1999 anymore. Floating frames and detached sidebars are a UX abomination.
Facebook is panicking and shooting in every direction.
I believe that the center stream will be where the half-page forced-Chevrolet ad is going to go, the changes of late all point in this direction. Think: monetization and profit.
And just to put the button on it: I fully believe that FB is at least this cynical when it comes to the design of the page.
I think part of the usage of a web product should be to put you in a state of ease and enjoyment, not anxiety. The new FB puts me in an anxious state. I feel I'm always on the verge of missing something.
Twitter I feel has balanced the checking-in anxiety issue with a compelling product experience, and I always felt that Facebook allowed me to maneuver through the information flow at a pace I wanted.
Now, I'm presented with a realtime feed and a curated feed within the same context. I just get an anxious feeling looking at it.
I think the technology is amazing behind it. To be able to do realtime information flow and processing on this scale is astounding. But I think product developers need to focus not only one the technology that drives the user experience, but the emotion they are trying to instill on the users.
It is mind-jarringly chaotic on my Home screen. Not wise.
Even more annoying is the little status updates in the top right, above the sidebar showing everyone of your friends recent activity (which I really liked) seems to have gone now.
I'll bet this is explicitly intentional as a driver to spend more time on Facebook.
They could at least leave the API as is...
It's as if Facebook thinks we're all Power Users (TM) with 1,000+ friends who cannot possibly keep up with the demands of 'real-time' updates.
Lists might have their place in the future, and somehow users might get used to a more cluttered design. Ultimately, these types of features are tweaks on a product and not a game changer.
wtf are they thinking?
Thus... Screenshots pl0x.
Having a 27" screen, I don't mind it. The only things that bug me is the triangle at the top of each post, and your profile pic up in the header (which now floats)