Joe Rogan being on Spotify is entirely about limiting the availability of his podcast. They're paying him to not make his episodes available outside of Spotify.
It could be about fear (of being back at a place where he wanted food) It could be about legacy (he wants to give the money to children, family, whatever) It could be about money (I will have felt I’ve made it when I have a Yacht)…but he seems to be a smarter person than that. It could be about not ever having to work doing anything he doesn’t want to ever again. It could be about distributing is thoughts as far and wide as he can.
but just saying it was ‘ultimately a matter of money’ is a non-statement.
Spotify made him a tremendous offer.
Not necessarily. He could have seen the writing on the wall with Google/YouTube and wanted a platform where he would not be censored ... and may have miscalculated.
People seem to forget that he had an ownership stake in the UFC, which sold for over 4 billion dollars. Also, an ownership stake in Onnit (cofounder), which sold for untold millions to Unilever. $100MM is a lot of money, but he was very, very wealthy before that deal. It's not like he was scraping by on Ramen noodles before Spotify came along.
1. Also "I signed a 100M deal" can be about more than just the money