Agreed. Eager to see the reasoning behind the 'mix' concept now.
Now, it can sometimes work out - I doubt Evan Williams is complaining about selling Blogger to pre-IPO Google for (presumably - terms were never disclosed) stock. But in other cases, I'm not sure the founders did so well - SixApart, for example, isn't quite the darling it was when it purchased LiveJournal in 2005.