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Podcasting 2.0 is one of the likely answers to this. In the meantime, I'm sure a lot of people will cancel their accounts on Spotify.

Podcasting 1.0 was posting an RSS feed to MP3 files. He gave up his “freedom of speech” on his own terms once he took a check for $100 million.

Joe Rogan signed an exclusive deal with Spotify - which appears to be the opposite of what Podcasting 2.0 represents.