I like that a few video games are multi-words (e.g. Oxygen Not Included) and use a common abbreviation, (ONI) that is google-able - for instance "oni tutorial" is pretty good, or "oxygen not included tutorial" is a sure thing. Maybe more software needs to have more words in the name.
Maybe not a great example, as there is already a game called Oni, thus illustrating the original point of difficulty in finding original names.
Fashion or not, there's a clear advantage to tumblrize words to create names. The name is still recognizable with the association you're looking for, but the spelling is unique and easy to search for.