Manipulators tell you how special, wonderful, deserving and smart you are.
The socially conscious tell you how weak, falliable, unspecial and prone to folly you are.
The socially conscious have a really, really tough sell. At worst it becomes an exercise in catering to someone's pride in being "more woke" than those other dullards.
Robert Greene really hammered the point home in his opus "The Laws of Human Nature". People, all of us, need to cater to our vanity. We aren't well equiped to accept the idea that we can do stupid things or even just be stupid.
It's far easier to fool a person than to convince a person they've been fooled. The great struggle of our time isn't telling truth to power it's telling truth to our own communities...