Do you think he created that web-page by modifying HTML?
so yes, it's acceptable. use ad-block if it's not to you.
Running other software to make search usable is also not acceptable.
Combined with your misinformation spread in other threads of this topic, your actions appear to be shilling.
Don’t use Google, or any search engine for that matter, I’d you don’t like ads. Try out Kagi or Neeva.