Who is being hurt here? Users are clearly flocking to this platform because it
does what they want. Who cares that app developers are unhappy? There are lots and lots of smartphone manufacturers. It's a thriving market. Most non-technical folks don't perceive the device and the OS as separate things.
If any company wants to disrupt the market, much like Apple itself did with the iPhone, there is literally nothing stopping them.
Edit:
> rules that are decided by you know, Democracy
At what point does democracy overreach? Is there one? Isn't it "democracy in defense of liberty"?