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> "You can get practically any idea accepted," Bernays explained, "if doctors are in favour. The public is willing to accept it because a doctor is an authority to most people, regardless of how much he knows or doesn't know."

Doctors should try telling people to get flu and COVID vaccines. Oh wait..

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64%+ of the entire diverse population of the USA got at least one shot of, from a layman's perspective, some kind of new experimental wonder drug. In under a year. That is an example of effective persuasion.

Then came the internet echo chambers and that authority shifted.

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