You don’t seem to realize that Apple’s profits come mostly from hardware sales.
They could, they just choose not to because there is no money to be made out of that.
"Cloud services, Apple Music , advertising, video, and payments saw all-time revenue records, while the App Store saw a new June quarter revenue record."
"Services brought in $17.5 billion during the quarter"
https://www.macrumors.com/2021/07/27/apple-services-revenue-...
"The Company posted a June quarter record revenue of $81.4 billion"
https://www.apple.com/newsroom/2021/07/apple-reports-third-q...
=> Services is already 22% of their revenue and their strongest growth segment.
Thanks for posting data proving me right. You probably should have googled that before you made your false claim. Not after.