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Yeah, whenever I see others scrolling through content at Facebook, I can't help but wonder who would voluntarily subject themselves to so much garbage information. It is similar with Twitter, which I use for "science communication". But the amount of miscellaneous memes and low quality click bait ads that one has to endure is almost physically painful.

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Pretty sure some people’s brains are just stuck in an infinite dopamine kick loop. I consider it similar to the opioid epidemic, where people’s brains have been re-wired to compulsively do things they might not want to do. Next time try asking someone you see scrolling Facebook if they’re actually enjoying themselves and I guarantee they will express some form of regret (but then will continue doing it).

Isn't the short answer to "why are people subjecting themselves to this" just dark patterns?

I know it sounds overly reductionist or boogeyman-esque, but they captured a market and refuse to let go, doing every single thing they can to keep and monetize human attention.

It is kind of scary I’ve observed myself going to the “trending” hashtags section more and more.

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