I actually cancelled Netflix a few years ago because of this. Then my mobile carrier (T-Mobile) offered me an almost-free subscription, so I joined back.

Maybe it's my paranoid streak, but it almost seemed as though Netflix was not just offering me content that their AI thought I would enjoy, but they were progressively offering me content that was right on the edge of what my value system would accept -- as though they were reprogramming me. Eventually it reached the point where I could not find anything I wanted to watch, which is why I cancelled.