Schlep Blindness (2012)
paulgraham.com
paulgraham.com
It reminds me of PG's essay "The Bus Ticket Theory of Genius", which is like a hack on this idea. If you're obsessively interested in something, you're bound to spend an unreasonable amount of time on it.
Taking it even farther, there's a Revisionist History episode on the song Hallelujah, who's original version took over two years to write. The two components to "experimental" genius: time and iteration.
http://www.paulgraham.com/genius.html https://www.pushkin.fm/episode/hallelujah/
What about them, who embraced the grind, spent unreasonable amount of time, money and effort, but were not successful? Doesn't that look so obviously incorrect in retrospect that we make jokes about those people?
I have heard anecdotes from people finishing large projects that they would have never started had they known how hard it would have been.
Not everyone can turn their ignorant mind on and will always think about all sorts of problems at the start of a project, but perhaps it helps to not get intimidated or blocked by them and get into a mindset that "we'll cross that bridge when we get there".
Otherwise you might fall in the trap thinking just because a problem is hard, it's worth starting a startup to solve it.
People literally assemble jigsaws and exercise on treadmills in their spare time. Repeatedly! So it seems that even the most apparently mechanical tasks can be made interesting with some creative engagement.
In every job that must be done, there is an element of fun. You find the fun and - SNAP - the job's a game -- Mary Poppins
Blessed be their souls.
* AWS permissions management, and IAM in general.
* Data cleansing and data governance at scale.
* IoT costing and specifications.
* Rural broadband, in all its forms and associated problems. This one is especially close to the heart for me in Wisconsin.
* Negotiate best offers on service renewal.