Thanks plasma. I'd held off on describing my startup to get a better sense for whether I got the execution of the idea right. I wanted to know if users coming to the site 'got it' without biasing things too much. But, that said, here is the gist of what we do:
The Wisdom of Others is an online personal publishing service that makes it easy to create book-store quality books filled with the practical advice and useful wisdom of family and friends.
Think of our books like a personalized Life's Little Instruction Book written for someone you care about by everyone that cares about them.
For example, say you have some friends expecting their first child. You could make a book of parent survival tips and how-to’s by asking their family and friends to answer the question, “What do you know now that you wish you did before having kids?”
Or, maybe you’re heading to a wedding and are hunting for the perfect gift. You could make a book for the new bride and groom that asks, “What’s the secret to having a happy marriage?” and fill the pages with answers from everyone invited to the wedding.
Or maybe you know a recent graduate that's getting ready to launch out into the world. You could make a book filled with advice and instructions for succeeding in life written by their family, friends, teachers and coaches.
Hopefully you're getting the idea. Our books make it easy to give the gift of experience and encouragement to someone you care about. Because life, after all, doesn't come with instructions.