If services universally had an obvious cancel button that did exactly what it says it does without a runaround, then yeah the premium makes zero sense.
So I assume given the price that the extra 30 (or 15) is calculated into the price.
So my answer would be yes, if they said I could lower it by going through their website I would continue to do it through the app. If they removed the option completely I would stop using it and find an alternative.
I will not support shady business practices and hurdles to unsubscribe is one of the worst in my opinion.
Not including Apple One, I spend $432 a year on subscriptions on the App Store. All of those are not available via any other means. So if I saved 30% I would be paying $302 a year... Yeah I would happily continue paying $432 to be able to easily drop something if they start a behavior I don't like and feel like I am in control of my own money.
If I have to call and cancel, that is basically a guarantee I will never use you again and will warn everyone to not use you.
If I have to jump through a bunch of screens, I will be mildly upset but will probably forget about it.
I just don't want to support that behavior, so these companies basically being forced to do so on "my" (really apple's but I am making a choice to use them) terms is worth some financial cost to me.
If I had thousands of subscriptions, maybe I would be saying something different. But the yearly additional cost in this theoretical situation is minimal and to me it sends a signal. If I actually was given that choice then the company can see those metrics and hopefully see why.
You miss the fundamental thing which is that the charge is specifically for publishers for a reason. It's because it absolutely is worth 30% to every business who wants to reach a lucrative market.
You are building a perfect argument against Apple here. As DoorDash rates grew I stopped using them less and less and started driving to the restaurants myself. And DoorDash rates are still far cry from 30%.
The argument “would you pay some percent more” is somewhat meaningless because if Apple thought you would pay 40% more they would already be charging that and charging the publisher 30%. Two sided markets mannnn.
I don't think the point is wrong though. You can bypass DoorDash both as a customer (using other service or going personally) and the restaurant (by having online ordering on another platform).
And this is for basic delivery, where many buyers will be a short drive away and could in theory have placed a 1985-style pickup order. There's no captive element like an App Store.
https://s22.q4cdn.com/280253921/files/doc_financials/2021/q3...
If I read this correctly, at least 60% of users stop using DD after 1 year.
Surely they all can’t have monopoly power? Is 15% of revenue suddenly not monopoly power? Would you still feel forced to pay it if it was 50% or 75% or would you just leave iOS?