Apple is asking users if they want any specific app to be able to track them. Users can still say it’s ok to track me, Apple just gives me the option instead of being on by default. Apparently a lot of people are saying don’t track me? And that’s important, I should be given the choice in regards to privacy.
Not saying Apple is a saint, however it’s not that Apple changed the rules they provide options that weren’t available before (and imho should have been available already for years).