Yeah but that's what I mean. I'm in my 40s. I can vaguely guess the age differences between Instagram and TikTok kids. I'm sure some new great thing (like Facebook's "Reels") will be next, for the under-12 set. My point is IT'S GOING IN FUCKING CIRCLES and it's still run by the same few companies, and it's always the same. Oh it's NEW? for your 12 year old?

NO: Teach your 12-year old that ALL these things are COMPLETE FUCKING BULLSHIT. Not just Facebook. All of them.

I should also add... when I was young, music from the 50s was dated. When I was starting a company, startups from the 90s felt dated. Yet we are all recycling the same concepts and emotions and hooks and human longing, in a marketing sense, just using one generation's innocence after another, so they all feel like they're new and they're the first. You can't build on a platform like that. In a pissant way that's why facebook doesn't matter, but in a bigger way it's why you need to teach children to see patterns, not just objects of good and bad.