Not to say they have genuinely been trying new technologies with AR/VR and with their stash of cash can buy any startups in AR/VR space.
If anything FB is way underpriced IMO.
Not to say they have genuinely been trying new technologies with AR/VR and with their stash of cash can buy any startups in AR/VR space.
If anything FB is way underpriced IMO.
WhatsApp is yet to be monetised but doing so is going to be tricky and messy. There are excellent alternatives with the same functionality for free such as Signal that while not a perfect drop in replacement are more than good enough.
If they fuck up WhatsApp they could lose their users very quickly. That’s the trouble with so many messaging platforms. WhatsApp is nothing “special”. I would argue the only “special” service is iMessage due to the exclusivity of iOS although that seems to be more of a US thing than elsewhere.
I think Facebook see they’re in a shit place with WhatsApp which is why they are yet to make any real changes despite owning them for years.
It is the only acquisition they have made that they haven't made any substantial changes to as I honestly think they don't know how to do so and as it is all tied to a persons cell number anyway migration is pretty painless.
People don't need to share a new username with anyone, just blast a message to all their friends with "Hey it's [redacted], I'm using $NewMessageApp now as WhatsApp got all weird with their changes". You get a few people to do that and people happily switch and the network effect takes over.
Most people are using multiple messaging services anyway so it isn't even switching just dropping.
Look at the hell they brought on with their last small change with the privacy policy. You had so much backlash to a small change that they pushed back the deadline and then dropped it altogether.
Imagine actual real monetisation. It would be the end of the service in the blink of an eye.
WhatsApp is not monetized yet. Though, I believe it can be easily exchanged with a different service (e.g Signal, Telegram, …) if they start throwing ads at the users.