Individual experience reports are nice, yet it does not really account to a decent study.
Reading the paper mentioned, I also feel that we need more than just experience reports (e.g. comments and feelings in forums like hackernews) and controlled experiments.
Comprehension is down, yet I wonder about recall and the general amount of information we are processing. As we experience a lot of information in context, it might lead to a decrease in overall comprehension, yet a stronger recall on the bits we do remember. It would be super interesting to setup a larger scale in-situ study on the topic. Yet, I wonder how to get a baseline on that.