It's almost impressive how much of Instagram is just ads. I keep it around to follow a few people, but it seems like more than half of what scrolls by is either ads or totally off-base account recommendations (Which are themselves, essentially ads)
Also, ads that I see on IG are always promoting small businesses and never scammy. Actually it is a source of discovery for me.
All friends that I have love IG, been using it since 2013 daily. Visual culture is far more interesting than crap on FB or ephemeral social toxicity on TikTok/Snapchat. My IG contacts/feed never discuesses politics or activism.