> First of all, remind yourself that users love settings.
> Despite initially being born out of the absence of airplane WiFi, I actually enjoy discovering new settings on my iPhone that will make my life easier or improve my productivity.
> Just look at your own user behaviour: What do you do when you set up your new computer?
> You change your background image.
> You adjust your mouse speed.
> You set a default browser.
> You make all of those rearrangements not because the operating system is badly designed. You make them to create a more comfortable environment. To feel more at home.
Because he is a designer, or a somewhat more technical person, he may love fiddling with settings, but the vast majority of people do not. They do not change their mouse speed, their background image, their default browser. That's why a meme exists of people thinking the internet is the blue E icon on their desktop.
As a corollary, that is why defaults are so powerful, as evidenced in the book Nudge [0]. If you have sensible defaults, you can make users do actions that you want them to do, such as putting out fresh fruit in a cafeteria closer to the reach of the user than junk food which might be farther away, which increased the number of people eating fruit.