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Fair enough. It's a balance between experience and business. And we may adjust this in the future. Question for you: had the first guide been freely readable without a sign-in, what do you think would have been your reaction when starting the second one and being showing a paywall? (even if there would be ways to warn you softly)

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I think I would have liked to have one free guide. Then I can make an informed decision whether to commit to using the app. I also was irritated that the "sign-in/paywall" only showed up after few pages into the guide. Be upfront about it, be honest. Clearly indicate that sign is required.

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