E.g., if a group uses a statue to promote their cause -- probably specifically because people care about the subject -- is it fair to complain that people don't like it? As if they are entitled to positive attention for associating themselves with the statue, but somehow should be exempted from the negative attention? It makes no sense.
More laughable is the suggestion that it's unfair to believe protesters are associating themselves with Nazism when they use the swastika as a protest symbol. Maybe they just think it's a cool symbol, like sewing kid in the Curb Your Enthusiasm episode?
And the complaints about the narrative sound like a guy aggrieved that gravity is trying to hold him down! Narratives will emerge from a movement (unless it's simply ignored). That an unfocused movement with disparate groups/motives/goals, without strong leadership won't produce and sustain a focused, favorable narrative seems like a foregone conclusion. If your movement doesn't craft the dominant narrative, then someone else will. Can you really expect them to craft just the one you wanted? That's hopeless.
I think this guy is yelling at the clouds.