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> Instead I predict another round of pseudo compliance and a more annoying user experience. Eventually they'll start a policy campaign in earnest stating that the GDPR is unworkable.

I predict all of this to fail, at considerable expense for the IAB and its clients. The GDPR is popular amongst us EU residents.

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I hope it does fail. Although I'm not in the EU I like the ideas the GDPR puts forward.

My fear is that is legislation works in EU anything like it does in the US is that things that the people like but the corporations do not like... Well, corporate interests win out. I suspect that the whole reason the GDPR was allowed to pass was the corporations figured they could ignore it. Now finding out they can't they will fight in earnest.

I do hope I just being old and cynical and I'm ultimately wrong.

My not-yet-completely-cynical take is that EU still puts people before corporations, so we still have a chance to win. Fingers crossed.

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