A few years ago the CTO at that media company looked to slash costs. They have a bunch of newspapers all over the world, and they had just acquired an Indian software development agency with experience in WordPress.
You can see where this is going.
Soon, a programme to launch WordPress globally to every publisher as their CMS.
But of course you would be allowed some flexibility. You could bring your own CDN if needed, you could bring your own frontend to read off the API, you could harness some identity management system for login, you could even build your own content store.
At that point "using WordPress" just became modifying Gutenberg. I feel sorry for the staff still there who have to constantly fight against Automattic's clear direction in building a Squarespace competitor, to build a tightly locked down and limited editor against the frustrations of the rest of the WordPress ecosystem.
WordPress is great, if you realise what WordPress wants to be, and don't fight that.