It's designed for people who are currently suffering on geostationary satellite internet, or some other low-bandwidth/high-latency setup.
- 4g hotspot, 150ms latency, ~15gb/month, speeds of ~10-20mbps, costs $50 + $15/gb overage per month
- WISP network, 400ms latency, unlimited data at 500kbps-6mbps, ~95% uptime, costs $80/month
- HughesNet satellite, 600ms latency, 50gb/month, less than 10mb/s down, 90% uptime, $150/month
Or I could get Starlink with ~50ms of latency, unlimited data, ~100-150mbps down, 99% uptime at the fair price of $100 per month. Once you've lived away from broadband for long enough, you can bet everyone is fed up with the other 3 options.
I live in Australia, a 30 minutes drive from the centre of a state capital and I've had a near 10x increase in my download speed and a 4x increase in my upload speed by moving to Starlink. I'm paying $40 AUD extra per month ($130 for Starlink, $90 for pleb tier wired) for the privilege. My wired link will not go any faster, 5G still isn't available at my house, and even if it was it's metered so borderline useless for a primary home link with a family watching Netflix, YouTube for kids, etc.
It’s not competitive in (most) areas with options from cable providers, but that’s also not its purpose.
Starlink will give us high speed low latency internet anywhere on earth, it moves the lower bound up to 150mbps with pretty low latency which is great.