To be completely honest this all started as a quick hackathon project just to speed up downloading before piping to GNU tar. Only later did I consider also re-implementing the tar extraction in a parallel manner. If considering changing the overall packaging method from tar to something else there's a lot more ways to consider going about this (including squashfs).
I'd say one of the nice things about this is that tar is fairly ubiquitous, not just in container images. For example, we also have tarball build artifacts in Jenkins jobs that could benefit from this tool.