Some feedback from a global visitor-who-tried-but-gave-up-to-preorder:
Please decouple preferences for language/location/currency. You may be surprised about the number of people in your target market who aren't native speakers of the local language in their place of residence, and using credit cards denominated in a foreign currency (sometimes with ridiculous conversion rates).
Having them default to the same might be reasonable but never make hard assumptions about your visitors like that.
Look at iherb.com and aliexpress for two sites that IMO get this right.
It drives me crazy when these are coupled because they have to make an opinionated choice that, for the Swiss use case, has to be wrong for the majority of users.
Can you please blog a bit on origins of framework? I read in press releases elsewhere that you 3D printed the prototype laptop. It'd be very interesting to see how such startups get off the ground. Given that multiple tech-shops have tried and binned plans for modular hardware, framework's early success is remarkable... yet, the story of its nascent stages remain elusive.
I would like to write more about Framework as well, but will give it more time to be more sure of what worked and what didn't.
Anyway, congrats; eagerly awaiting my UK pre-order!
Since the EU is not an immigration union, as a permanent resident of Germany I am only allowed to work in Germany, not in any other EU country. Granted, I could probably get a work visa for another EU country, but if I wanted to remain a German resident things would get tricky very fast.
For fresh or prospective immigrants it's generally less favorable; and every EU country has different regulations as well as attitudes to immigrants from different regions.
Thus I recommend, when you get to that point, that you do some research about which EU countries are most advantageous to you and your potential workforce, and open subsidiaries in the countries that make sense. Probably more than one, out of the gate. Because missing out on the pool of immigrant talent in Europe is probably not your goal.
And congratulations on the funding!
(No affiliation with Deel, but about to start a new remote job with them as EoR)
Very excited for your raise!