There is some deeply perverse insight in this comment and I love it. The principle seems to apply quite generally across much of modern tech. Where are the viable contenders for Google products built on a platform of.. counter-reputation? This concept needs a name
Seems like plain old competition to me.
"Bait fork-and-switch"?
You could also say it's a big market and there is room for multiple winners. Not everything is a monopoly.
distrust of Oracle is Mongo's main source of income. and it's a ~$25B company now.