"DATA ARE valuable".
Is 'data' like water or like sheep? :) Can whatever-it-is be counted (like sheep) or not (like water). Eg:
Water are valuable. (Wrong!!)
Sheep are valuable. (Perfectly acceptable, phew!)
For me, data is like water.
'Data is valuable'.
'A piece of data is valuable'.
'Lots of pieces are valuable'.
'Data are valuable' <- sounds all wrong!