How to Explain an Idea
markpollard.net
markpollard.net
But since the audience probably doesn't know the problem as intimately as we do, this tends to make our explanation hard to understand - even if our solution is straightforward.
A simple trick I once learned is to structure the explanation into four parts, with one sentence for each part: (1) state the problem, (2) state the consequences of the problem, (3) state the solution, (4) state the consequences of the solution.
Since the explanation now automatically includes both the problem and the solution, it usually is both more compelling and easier to understand.
(1) state the problem, (2) state the source of the problem, (3) state the solution, (4) state path to implementing the solution
It's always possible that your idea with land with something by accident, but it will be by accident and it may not land with the person you intended it to.
A similar pattern I try to use frequently is this:
1) what it is
2) what it means
3) an example
That's a good structure! I have thought about it -- in the context of technical talks -- as Why/What/How. You start at a high level, and progressively zoom in. Why is the problem, What is the solution, and How is the technical details of the solution.
I have a longer explanation at https://twitter.com/zckzck/status/1483330904571494400
The problem with reducing products or services to simple ideas that can be communicated enticingly, is that it necessarily glosses over details that get left to the implementors.
So the product/campaign gets sold, the idea people move on and someone has to explain to the customer that the widget that prevents floods, doesn't actually work like that.
How to not explain an idea: bombard the reader with endless gatekeeping.
I learned way too late in my career that just because your company's self-appointed authority on some software engineering concept makes it sound pedantic and useless doesn't mean it is. Chase it down to the source, and you'll likely find a thoughtful and nuanced take on it.
https://neuroanthropology.net/2010/07/21/life-without-langua...
I don't have time for people explaining things in lectures, long essays, or novels about your idea or product.
I'll just get up and leave.
Are you a prospective customer? I agree with you.
Are you a student? You're paying for the opportunity to listen, so you probably should.
Are you a product leader? It's your job to listen.
Furthermore, "showing" is not always feasible for an idea that is sufficiently complex or expensive to implement, and maybe impossible for ideas that are too early to fully articulate.
All to say, nothing can be reduced to overly simplistic solutions like "just use this definition of idea", or "just show me".
Is this true? I agree with the rest of the advice but this sounds odd to me.
late 14c., "archetype, concept of a thing in the mind of God,"
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Meaning "mental image or picture" is from 1610s (the Greek word for it was ennoia, originally "act of thinking"), as is the sense "concept of something to be done; concept of what ought to be, differing from what is observed." Sense of "result of thinking" first recorded 1640s.