Many times I have to hunt for the second half of the article past five or six full image ads and sponsored content.
This feels like a death spiral - the more Adblock the more ads they’ll put up to get seen by a smaller segment of users.
iPhone solutions seem less advanced, unfortunately, but they exist. Personally I use one called "Adblock Pro," but that's not an endorsement, just the one I tried that has stuck.
I've tried others, and they don't seem to do much. Adguard works as well as uBO 90% of the time.
I only see a difference when visiting actual malicious sites, like pirated sports streams, where Adguard might occasionally lets a pop-under through.