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This is very common for my clients. Another common variant are B2B focused clients where their customers contractually require them not to put data onto AWS. IE, Walmart doesn't want any of their data to end up on AWS, and if you want to do business with Walmart you need to similarly protect their data.

Couldn't agree more. If regulators ever attack the Amazon stack and split up the company, AWS could become one of the most valuable companies in the world.

> If regulators ever attack the Amazon stack and split up the company

they'd have to have justification for doing so - which i don't see any.

Profits from AWS props up Amazon losses on retail.

Amazon started breaking out operating income separately in 2013, and the rest of the business has made a profit every year since then. The US retail operation now brings in as much profit as AWS, though some of that is offset by losses in their rest-of-the-world retail business.

> Here Azure has a great advantage.

Why not GCP?

Yes it would work too. We are very Azure-heavy but lately there is a move to multiple cloud vendors, basically GCP in addition.