Ask HN: Websites for Professional Advisors in '22?

What websites have convinced you to buy from the advisors behind it?

I'm in a small professional firm (think lawyers, accountants, or consultants). We sell advice, not tangible products.

It's time to redesign our website, and I'm struggling to put my finger on what I want. Shopify and Wix don't quite fit and the standard Bootstrap landing page seems tired.