There are no affiliate links, and he went way beyond the company he worked on, it's a pure act of love and is super comprehensive. It's just info to help you.
Sheldon passed over a decade ago, and the site has been modified over time by a guy named John Allen. He fancies himself an expert of similar caliber, but has a tiny fraction of the hands-on experience Sheldon did.
He's made a number of edits/additions injecting his personal opinion. For example: about belt drives, of which he clearly has no personal experience.
And wow, over a decade indeed, I can't believe its been so long :(
(FWIW my main bike has been belt drive & Rohloff geared, dynamo lights for 6 years now, the reduced maintenance is great, I can just step on my bike and go)
I'm pretty sure when the guy said fixies weren't cool, I heard Sheldon spin in his grave a little.