Their app's frequent customer program maxes out at 500 points display. I have 11000+ points. 2500 points is redeemable for a large ice cream cake. The staff writes me love letters on my box. Seriously, I have pictures.
How to do a food app right: 1. Let me customize my order with all available options 2. Store my payment details 3. Let me re-order with one or two taps.
I get hungry while coding, open app, tap recent orders, order again, pay, and I am done.
By the time I walk into the store, my food is ready. I walk past all waiting customers and enjoy my meal. :)