As someone following beam stuff from a distance: why would I pick this over elixir/Phoenix?
We started to create Nova from the lack of frameworks on the Erlang side. We wanted a fast way to start new web application and start writing on your app instead of spending time on setup.
Elixir have always had good tooling and framework from the start.
Both are great, but I think Elixir is more beginner-friendly. Through the course of learning one though, you'll inevitably see some of the other, which is pretty cool. :)