Something just doesn't seem right here. Netflix could have easily worked on both DVD and streaming and each team could have focused on strengthening their services without causing any inconvenience (2 separate websites and queues?) to the customers. Had this been an Merger between two companies who were in DVD and streaming business, markets would've hailed the decision (just because of the synergy).

I am sure Hastings is not naive enough to not think about these obvious things, which makes me think, how does this help them? I can't think of even one angle where splitting the companies makes sense?