Reasonable forms for a sufficiently quantified answer include, but are not limited to:
1. A numerical value to purchase from a broker.
2. A numerical value for the budget a competent organization (such as NSO) might allocate to a team to restock their hoard at a profitable return.
3. The number, skill, likely salary, and time/person-months a competent organization might allocate to restock their hoard at a profitable return.
4. The estimated return on a vulnerability. Giving an estimate of the expenditure bound to maintain profitability.
5. The estimated number of vulnerabilities NSO is finding per year given their budget.
6. The estimated number of vulnerabilities NSO has currently hoarded given their budget. Giving an estimate of the embodied expenditures to date.
7. The estimated amount of time for a NSO vulnerability to be burned allowing the estimation of required replenishment rate.
This is not an exhaustive list of reasonable quantifications, but I think at least something along these lines should provide an adequate quantification to demonstrate the degree to which I am underestimating the state of affairs.
Just for clarification, am I correctly understanding your answer to 1b as the price of a zero-click iOS exploit being ~$4M in contrast to my stated $1-2M? If so, I will not openly contest that claim here and thank you for your time. Anybody reading to this point can substitute my earlier claims for $4M if so.
Who needs 0-days when you have Cunningham's Law[1]?
I'm just trolling, but it apparently did happen here. :)
1a. $2M for something. Maybe a messenger/important app?
1b. $3.5-4M for zero click in default install (sandbox escape + local privilege escalation)
2. $20M for high level individual talent for a firm like NSO with a $250M revenue/$150M expenses.
3. $400k for a senior engineer. $250k-500k spot bonus for a person in the team who finds a zero-click. Some other words.
4. 500% to 1000%. Some other words.
5. 0-2 zero-click on-hand or maybe per year. 1-3 lesser ones in messaging/browsers/etc I think? Some other words.
6. The answer to 5 is sparse enough that statistics do not really apply.
7. 7-15 months.