Totally agree, I know first-hand how hard it is to come up with a good name coupled to an available domain name, but I would expect better from Netflix.

Honestly, I have to believe that it is some sort of homage to The Simpsons' Qwik-e-Mart. Otherwise, it is probably the worst name I have heard in a very long time, probably since Motorola's consonant craze started by RAZR (ROKR, PEBL, etc)

DVDflix!

I think 2003 called & they want Netflix to return their buzzword. Reminds me of two other failed businesses "Napster" & "Friendster"...

It makes me immediately think of "Quitster", not the best given the circumstances.